Toyota will remain the most valuable car brand in the world in 2023. In the annual “Best Global Brands” report published by the brand agency Interbrands, the Japanese company ranks sixth among the most valuable brands in all industries with around 64.5 billion dollars (+ 8%).
Mercedes-Benz comes one place behind with a value of 61.4 billion dollars (+ 9%). From last year’s 13th to now 10th place, BMW has climbed into the top ten as a newcomer with 51.2 billion dollars (+ 10%). At the top of the ranking, as usual, are large US IT companies: Apple $503 billion is in first place by a wide margin, followed by Microsoft ($317 billion), Amazon ($277 billion) and Google ($260 billion). Samsung is in fifth place. A total of 13 companies from the motor vehicle industry are among the 100 listed brands, including Tesla in 12th place ($50 billion), Honda in 27th place ($24 billion), Hyundai in 32nd place (20th). .4 billion dollars) as well as Porsche in 47th place ($16.2 billion) and VW in 50th place ($15.1 billion). The criterion for the ranking is not the company value, but rather the brand’s contribution to the respective company growth . Among other things, the role of the brand in the purchase decision and in the future security of the company is evaluated.
source site-13