(CercleFinance.com) – The group announces the opening of a new Designworks studio in Shanghai, China.
This new studio is an integral part of the BMW Group’s new research and development center in the West Bund.
In West Bund, the city’s arts, culture and shopping district, the team will develop new design ideas for the BMW Group and other clients.
The official opening of the new studio takes place during the West Bund Art & Design Fair Shanghai, which takes place from November 9 to 12, 2023.
Adrian van Hooydonk, Head of Design at the BMW Group said ‘Here we can create groundbreaking innovations that are not only important for the Chinese market, but also benefit products in the global market as a whole. ‘
‘Bringing design and development skills together in one place accelerates and improves interdisciplinary exchanges throughout the product creation process: from early design phases through to production.’
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