(CercleFinance.com) – At the CES (Consumer Electronics Show) in Las Vegas, the BMW group presented the BMW i Vision Dee, a futuristic mid-size sedan whose name ‘Dee’ stands for Digital Emotional Experience. The idea is precisely to ‘create an even stronger bond between people and their cars in the future’, explains the brand.
Thus, ‘future digital functions will go far beyond the level of voice control and driver assistance systems that we know today’.
BMW mentions in particular the head-up display which will extend over the entire width of the windscreen, an innovation which will also be available in the models of the NEUE KLASSE from 2025.
The BMW Group also announces that it has refined its use of color change technology, E Ink, the BMW i Vision Dee can now change its exterior with a choice of 32 colors.
‘With the BMW i Vision Dee, we show what is possible when hardware and software merge. In this way, we are able to exploit the full potential of digitalization to turn the car into an intelligent companion,’ summarizes Oliver Zipse, Chairman of the Board of Management of BMW AG.
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