Boiron, after the shock treatment, recovery is near


The world leader in homeopathy, founded in 1932 by Jean Boiron and still owned by the family (70%), has not said its last word. He is recovering from a period of three years of suffering and is celebrating his 90th birthday. On January 1, 2021, the delisting of homeopathy in France, the cradle of this natural therapy based on small granules (composed of an infinitesimal dilution of active substances) at an average price of €2.80 per tube, signaled the end of an era of great prosperity. The blow was hard for the Lyon laboratory, which has always stood out for its exceptional working conditions. To cope, management has…

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