Reserved for subscribers
CHRONIC. They are mostly young girls. They advise their reading on the social network, fueling the greed of publishing houses.
Through Nora Bussigny
© JAKUB PORZYCKI / NurPhoto / NurPhoto via AFP
Published on
En 2020, in the show Daily, on TMC, young people discovered with amazement and anger the role of literary critic by the bloody diatribe of Frédéric Beigbeder about the book of the favorite influencer of generation Z, Léna Situations. Since then, many of them have decided to appropriate a profession initially attributed to journalists thanks to the TikTok application. With no less than 102 billion views, the Booktok allows young content creators to improvise a new Sainte-Beuve by rating, analyzing and advising their favorite books to their subscribers.
And this influence is paying off: French publishing houses are even beginning to bet on our young critics, who remain above all avid readers, especially for a generation renowned for “not…
I subscribe
Exclusive offer: -50% the first year