Bottega Veneta’s new advertisement on the Great Wall of China.
Bottega Veneta
Published
The luxury brand Bottega Veneta projected its lettering onto part of the Great Wall of China. Many consider the fashion house’s advertising coup to be tasteless.
A section of the Great Wall of China is currently shining in green. It is emblazoned with the words: “Bottega Veneta” and the Chinese character for “Happy New Year”.
A wonder of the world as advertising space: Bottega Veneta advertises on the Great Wall of China.
Bottega Veneta
Along with the installation, the Italian fashion house also has a donation promised to the Great Wall of China.
Bottega Veneta
The message was in yellow and green, the colors are said to represent luck in China, and projected onto the building using a digital screen. Bottega Veneta wants to celebrate the Chinese New Year with the campaign. The Italian fashion house is also bringing out a capsule collection for the year of the tiger.
Along with the installation, dhe luxury brand a donation to renovate and maintain Shanhaiguan–Passes promised. The Shanhaiguan–Pass lies at the east end of the wall and was used as a «firstr Pass under the sky» known.
“Bottega Veneta sponsored the Great Wall of China”
The fact that Bottega Veneta is adding its logo to one of the new wonders of the world does not go down well in the internet community. The fashion house no longer has its own Instagram account, but the reactions to the Instagram post of the online magazine “WWD” are clear: “Are we now going to hit designer labels on the seven wonders of the world? If so, I would like a ticket away from this planet, ”commented one user. Another concludes: “That feels disrespectful.” And on Twitter, a user jokes: “Bottega Veneta sponsored the Great Wall of China”.
The advertisement will continue until Wednesday on dem building can be seen and is one of the luxury brand’s other marketing coups: in September Bottega Veneta provided Los Angeles airport with XXL advertising that only from the plane out was to be seen:
In November last year, the fashion house made an advertisement in iconic 50 meter pool at the Bondi Icebergs Club in Australia aware of oneself:
The advertising space on the wonder of the world should not have been so easy to get: The Great Wall of China is difficult to access for fashion events. Fendi was last able to show its spring and summer collection at the building in 2007:
What do you think of advertising on one World Heritage?
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