Full card for Boursorama Banque. For its new campaign, the largest online bank in France has offered the services of the Buzzman agency. The result? A funny and quirky spot featuring a certain Jean Dujardin.
Did you know that Jean Dujardin was a customer with us? Since October 13, 2021 exactly, explains the pink and blue bank in an email to its customers. Moreover, he likes talking about Boursorama Banque so much that we asked him to do so in our new advertisement.
Nothing surprising so far. In the past, Boursorama had already called on Mike Tyson and Brad Pitt to promote its services. But while online banking changes hands, its tone remains the same. In 2019, Boursorama Banque had already made Brad Pitt mute. Three years later, she caught everyone with the help of Jean Dujardin.
As you have understood, this new spot does not feature the Oscar-winning French actor. But indeed a namesake, which the Buzzman agency found by digging into Boursorama Banque’s customer base. It is also this same namesake that you see in the last scene of the commercial.
In an interview, Tristan Daltroff, creative director of the Buzzman agency, explains that they did not work with the real Jean Dujardin. But that this one saw the advertisement and congratulated us. The new spot was broadcast for the first time on Sunday October 30 at 8:50 p.m.
Find the lowest rate for your real estate project!
212 euros savings
The message remains the same as in previous campaigns: Boursorama Banque’s best ambassadors are not the stars. These are her clients, who do not hesitate to recommend her to their loved ones.
On the screen, we also find another shocking argument from Boursorama Banque: its price. The subsidiary of Socit Generale was recently voted the least expensive bank for the 14th year consecutive (1).
And for good reason: according to a study by the comparator Panorabanques, the French pay on average 219.90 euros bank charges. Boursorama Banque’s client fees, by contrast, amount to 7.79 euros on average. That is 212 euros savings on average, according to the online bank.
A message that Boursorama Banque declines in its advertisements, with the assistance of the Buzzman agency. Latest example: a very visual campaign on inflation and bank charges.
Online banking: comparison of offers
(1) Source Le Monde/MeilleureBanque.com December 2021.