Boursorama has just announced the launch of its new consumer stock market platform with already more than 40,000 investment products.
Like what some neobanks such as Vivid or Lydia can offer, Boursorama has just launched Boursomarkets, its own trading platform accessible to all, with no entry conditions and no brokerage fees. A way for the investment and online banking giant to open up to a booming market and of which it has full legitimacy.
Open the stock market to a new audience
Online brokerage has taken on another dimension since the Covid crisis. According to the AMF (the Autorité des Marchés Financier), more than a million new individual investors have gone public in the past three years in France alone. Boursorama even states that one in five of its new investors has joined online banking with this in mind. This new open-architecture platform attempts to attract an ever-increasing and above all younger public, eager to invest independently and with the least constraint possible, hence the absence of brokerage fees. In a statement, Boursorama CEO Benoît Grisoni said:
“BoursoMarkets is the association of the leader in online brokerage with leading issuers in each asset class to offer retail investors a unique stock market offer in France.»
Boursomarkets therefore meets these needs by providing access to a full range of assets comprising more than 40,000 products (Turbos, Warrants, Certificates, ETFs and OPCs) whether they are short-term risk or long-term investments. long term. The stock market giant has joined forces with leading players and asset issuers such as Société Générale, Goldman Sachs, BlackRock and Sycomore AM.
The list of the first partners of the Boursomarkets platform // Source: Boursorama
The stock market, more than ever Boursorama’s driving force
Apart from its banking entity, which is also achieving record figures with more than 3.3 million customers, including 1 million in 2021 alone, Boursorama declares that it has further strengthened its position as the leader in online brokerage with more than 7 .3 million orders executed and nearly 30 billion euros in volumes traded last year. Advisory and analysis services attached to brokerage have helped to attract an ever-widening neophyte audience. To see if the competition could be inspired or not by the movement to rush into the breach.
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