In France, no less than 10.6 million mobile lines (excluding MtoM) are sold to businesses. Enough to give work to purchasing managers to rationalize and optimize telecommunications expenses. And telecommunications operators compete in ingenuity to attract customers who sometimes bring them entire fleets of smartphones to manage and bill. Above all, the development of a service offering often makes it possible to adjust prices.
Bouygues Telecom Entreprise thus announces the launch on the market of “its first range of packages including the terminal warranty for 3 years (for a 24 or 46 month commitment) and the replacement of the latter in the event of a breakdown on D+1” .
Delivery can be made anywhere in mainland France, whether to the office, home, or on the move. For comparison, Orange offers “An immediate mobile loan for 30 days in store and within 24 hours for 45 days via customer service”. SFR Business ensures that you can receive “within 24 hours at the address of your choice an identical or equivalent refurbished terminal”.
“Optimize depreciation, management and repair costs”
These two services are “usually offered as an option” assures Bouygues.
“The terminal’s 3-year warranty allows them to optimize the depreciation, management and repair costs of their mobile fleet and thus rationalize their costs while integrating their activity into a more sustainable approach” indicates François Treuil, Director Market Operator Businesses.
The desire to integrate these services into professional packages is also a response to an underlying trend. Due to inflation, 51% of French subscribers plan to change mobile operator in the coming months. Above all, the prices of mobile plans have started to rise from 2022, encouraging customers to look elsewhere.
Professional offers must strengthen their services to retain their customers
In this context, if low-cost subscriptions should do well on the general public market, pro offers must be beefed up in terms of services to try to retain their customers.
And all the more so since the innovation bonus does not seem to be paying off. Only 34% of French consumers say they are ready to pay a little more for their subscription to benefit from a 5G connection. Even more annoying, almost half of consumers (48%) say they see no point in switching to the new wireless communication standard.