In recent years, France has experienced a significant increase in scams. Faced with this worrying phenomenon, the government has decided to fight with the forthcoming implementation of an anti-scam filter, on the sidelines of the digital law. In addition, the government has just announced a new measure on September 5, 2023, intended to protect Internet users, by further certifying public and administrative sites. Among the scams that are rampant, Current wife sheds light on brandjacking, also known as “brand hijacking”.
⋙ CALL FOR TESTIMONIALS. Have you been the victim of a scam? tell us
Brandjacking: what is this scam?
You may have heard of it, brandjacking is a fraudulent technique that consists of using the notoriety and reputation of a brand to deceive consumers. This scam can take different forms, such as creating a fake website, posting fake promotional offers, or spreading fake messages on social media. All these fraudulent acts aim to convince consumers to purchase counterfeit products or services or to extract personal information, such as money. In addition, this malicious practice can damage the image and credibility of a brand, as well as consumer confidence.
According to theUFC-Que Choisir, brandjacking is a fraudulent practice that is easy to implement. Scammers can create a site that is similar to that of the company they are targeting. Then, they can purchase keywords from search engines so that their site appears easily in search results. It is important to note that scammers use a variety of methods to pose as recognized brands. For example, in addition to creating fake websites, fraudsters also use phone calls to trap their victims.
How to react if you are a victim of brandjacking?
If you are a victim of brandjacking, it is important to act quickly. First, immediately contact the brand in question whose identity has been stolen, then contact your bank or other relevant organization to report the situation and obtain assistance. Also, it is advisable to gather as much evidence as possible of the incident, whether screenshots, written messages, etc. Finally, if you wish, you can file a complaint.
Read also :
⋙ “Wash wash” scam: what does this fake banknote scam consist of?
⋙ 5 most common scams this back-to-school period
⋙ Facebook Marketplace scam: watch out for these fake buyers who steal your banking data