(Boursier.com) — bd-capital, a pan-European private equity firm, and Bridgepoint Development Capital, Bridgepoint’s mid-cap business dedicated to high-growth companies, today announced the merger of their respective portfolio companies, SportPursuit and Private Sport Shop, to form Sportscape Group. This merger gives birth to a company with a turnover of more than 200 million euros with a presence in France, the United Kingdom, Germany and 10 other countries. The Sportscape Group thus formed aims to become the leading destination in Europe and beyond for the sports and outdoor communities. Sportscape Group will be led by Sébastien Rohart, current CEO of Private Sport Shop. He will be surrounded by current executives from both companies, including Adam Pikett, current CEO and co-founder of SportPursuit, taking on the role of Chief Vision Officer and overseeing group strategy. Luke Pikett, managing director and co-founder of SportPursuit, as well as Yannick Leouffre, managing director of Private Sport Shop, will continue to lead the two companies.
The new group offers a powerful distribution channel to the more than 2,500 existing partner brands giving access to an audience of more than 24 million members who are passionate about sports – with organic traffic accounting for 90-95% of daily traffic.
This merger also creates a community of more than 3 million sports fan followers on social networks.
The millions of members who gear up at Private Sport Shop and SportPursuit will now enjoy expanded coverage of sports disciplines, an even wider selection of leading sports and outdoor brands, with updated frequency of offers even faster. Both Private Sport Shop and SportPursuit brands will continue to operate in their original markets, building on their strong consumer recognition and genuine loyalty built over more than 10 years.
This merger will also accelerate the use and sharing of technological innovations in data analysis, algorithms, machine learning and personalization of the sports member experience, driving higher engagement rates and value. record customers in e-commerce.
While European consumers are having to deal with high inflation which is reducing their purchasing power, the possibility of finding sporting goods at Sportscape Group at exceptional prices fits perfectly into the current context: making substantial savings while staying active and healthy.
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