Bruce Toussaint: why the journalist’s morning may be a headache for TF1: Femme Actuelle Le MAG

It’s an announcement that surprised more than one. Unmissable face of news BFMTVBruce Toussaint decided to accept the proposal of TF1. On October 5, 2023, he left the 24-hour news channel where he had worked since 2018 to join the antenna of the first channel. The journalist will host an XXL morning show there. “The creation of this new program is a further illustration of the ambition of the TF1 group in information and its desire to strengthen the close link with the public”reacted Thierry Thuillier, the deputy general director of information for the TF1 group, in a communicated. Excited by this new challenge, although a little stressed, Bruce Toussaint can’t wait to officially launch this new meeting. But before he enters the grid TF1, normally in January 2024, the management teams will have to find space for him. Because this meeting, which should last three hours, disrupts the programs. Indeed, as reported The Parisian Sunday October 22, 2023, the channel has obligations such as broadcasting 750 hours of youth programs per year.

Bruce Toussaint’s morning: TF1 is working on its new schedule

Despite the arrival of this morning, TF1 wants to continue the broadcast of cartoons, teleshopping and its flagship series, such as Love glory and beauty And The Young and the Restless. We are working on a grid which allows us to offer these two series, as well as our morning show, Téléshopping and our cartoons”, assures Xavier Gandon, director of television and digital channels for the TF1 Group. In the middle of all its programs, the channel is also looking for a new slot to More beautiful lifewho left France 3 in November 2022 and whose filming has resumed despite the death of Marwan Berreni. Managers will therefore have to quickly resolve this giant puzzle so as not to lose audiences and attract new viewers with this meeting hosted by Bruce Toussaint. An obvious choice for instances. “He ticks all the boxes. […] Today, I can’t separate the word ‘morning’ from the name Bruce Toussaintconfided Thierry Thuillier, the group’s deputy general director of information, to West France on October 6, 2023. He really runs the house and he does a very good job.”

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