Bundesliga continues to be left behind: Premier League celebrates new record deal

Bundesliga continues to be left behind
Premier League celebrates new record deal

Several broadcasters are paying almost eight billion euros to be able to broadcast Premier League games from 2025. A sum that the German Bundesliga can only dream of. The Premier League’s status remains cemented.

The Premier League has agreed a new TV deal that will bring record sums of money to football clubs in England’s top division. According to league information on Monday, a total of 6.7 billion pounds will flow into the coffers of the 20 Premier League clubs for the allocation of media rights in the 2025/2026 up to and including 2028/2029 seasons, which is the equivalent of around 7.81 billion euros around 1.95 billion euros per season. It is the highest-paying TV contract ever concluded in Europe. The Premier League had previously earned around 1.83 billion euros per season.

As contractual partners, Sky Sports, TNT Sports and the publicly free-to-air BBC Sport made the new record amount possible with different rights models. “We have enjoyed record ratings and viewership over the last few seasons and we know their continued innovation will attract even more people to watch and follow the Premier League,” said Premier League boss Richard Masters. “The outcome of this process underlines the strength of the Premier League and is testament to our clubs, players and managers who continue to deliver the best football in the world in packed stadiums, and to our fans who create an unparalleled atmosphere every week.”

The record sum is also being raised because the Premier League has changed the term of the TV contracts from three to four years. With the current contract, which runs until 2025, the league had revenues of 5.5 billion euros spread over three years. The German Football League (DFL) last concluded a TV contract in 2021 that guaranteed it 1.1 billion euros per year.

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