Saturday, June 26th 2021
Business with 90s nostalgia
Tamagotchi is coming back as a smartwatch
By Katharina Boecker
In the 1990s, the round, colorful toy with a mini-screen was all the rage among children. The Tamagotchi reported regularly to be fed or entertained. 25 years later, fans can now reminisce again.
We miss the 90s. At least one would think, given the many trends from this decade that are coming back. Only recently did we all reminisce about the colorful decade when we watched the reunion of the cult sitcom “Friends”. Perhaps an attempt to revive the old days.
And the 90s nostalgia continues. Because 25 years after its launch, the dearest chick of all time is coming back: the Tamagotchi. How nice it was back then when you only had one worry: giving your virtual chick enough food and affection so that it doesn’t die.
The electric toy was developed by the Bandai company in Japan in 1996 and became a hit with us a year later. We really carried the round, colorful toy with a mini screen around with us. Because the Tamagotchi reported regularly to be fed or entertained. Almost like a real pet.
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Soon, fans will be able to get a Tamagotchi again, in the form of a smartwatch. The special thing about this smartwatch: It is not there to track your heartbeat or your steps. It’s all about your tamagotchi. Actually, the game looks exactly the same as in the 90s – just as a clock and with a color touchscreen.
What else has changed? The smartwatch can be charged via USB and has a battery life of 30 hours. And there are a lot of new features. For example, users can install add-ons to pamper their Tamatgotchi with special delicacies. The watch also has voice recognition, so your chick can really hear you.
In November, the new smartwatch will go on sale for 7,480 yen, the equivalent of around 57 euros. Then all Japanese can look forward to their new, virtual pet. It is not yet clear when the Tamatgotchi smartwatch will be available from us.
This article is at first Business punk originated.
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