But what is this France 3 TV spot that is triggering American hysteria? : Current Woman The MAG


Each end of the year, French viewers expect them more than Christmas TV movies or the umpteenth replay of Love Actually. These marmots, which have preceded programs or advertising pages on France 3 for five years, have indeed unleashed passions. However, the original concept is rather barred: to stage these alpine mammals playing sports or reproducing mythical sequences from films. We have seen them ski down the slopes, perform free throws or wear the wizarding outfit of Harry Potter and the shorts of Rocky Balboa. And each of their appearance raises the hope of a new arabesque. This seasonal dressing is experiencing an extraordinary craze, both with professionals in the trade (winning several titles) and in homes, thanks to its originality and humor.

American stars are addicted to it

A madness that is now combined internationally, and especially in the United States, since a very observant Internet user relayed on Twitter one of these TV spots with rodents playing curling on an ice rink. "Ok, who did that?"he asked, fascinated, triggering a maze of amused reactions. Some immediately embraced these parody shorts, melting away at the cuteness of the groundhogs, others imagining that only their Canadian friends were capable of such a wacky idea. Whatever, this clip has been viewed almost 4 million times across the Atlantic, thanks in particular to the sharing of several celebrities from Uncle Sam’s country. The actress, Alyssa Milano, seen in the series Charmed, has become gaga as great athletes have taken inspiration from it as a communication tool. Because these eclectic marmots offer in this dark period a nice moment of distraction. And an antidote to the prevailing gloom.

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