Buying real estate: how to seize opportunities

For all those who can access property because they have the possibility of taking out a loan or can buy cash, the current real estate situation is very favorable.

Falling prices and the lack of creditworthy buyers lead to opportunities to negotiate away from the advertised price. “Buyers feel in a position of strength and we are seeing very aggressive offers, which are sometimes 20% below the advertised price”, testifies Jérôme Quentel, development director of the real estate agency Vaneau Luxury Real Estate. Even if the sale is not necessarily at such a low price, the discount can be up to 10%.

However, the negotiation margin depends on the local market. “The South is resisting: Marseille or Nice are still in demand and prices are not falling there”, indicates, for example, Thierry Vignal, co-founder of Masteos. Same thing for certain towns in the Paris region such as Antony (Hauts-de-Seine), near the Parc de Sceaux, where prices have been increasing again (+ 2% according to Meilleurs Agents) for three months. But, in other sectors, notably in inner Paris, which fell by 4% in one year, negotiation will be easier.

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To find out about prices, sites offering online estimates such as SeLoger, Bien’ici, Efficity can be interesting. This research must be supplemented by on-site visits and discussions with real estate agents. Furthermore, it must be kept in mind that demand and therefore price can vary from one district to another, in the same city. In Marseille, in the southern districts, in the 7e and 8e districts, the bar of 6,000 euros per square meter has just been crossed, while the 13e district remains around 3,400 euros per square meter.

Energetic performance

The negotiation also varies depending on the property itself: a family house in a very sought-after area or even an apartment with a terrace can be in high demand, with a reduced possibility of reduction. However, even on this type of property, a negotiation can be attempted if the energy performance diagnosis (DPE) shows that the accommodation is energy-intensive, that is to say that it displays a rating of F or G. In principle , a correct estimate takes this into account, but this is not always the case.

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Depending on the sector, a margin of 5% to 10% can be obtained. The notaries’ “green value” index published in 2022 shows that an energy-intensive property F or G can even sell for 12% or 14% less in Brittany or the Grand Est.

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