By entrusting the design of your vacation itinerary to an AI, Tripadvisor hopes to make (a lot) more money

Since this summer, Tripadvisor is testing generative artificial intelligence within its trip planning tool Trips. The results obtained by the company are promising, so it plans to deploy the technology on a larger scale.

Since the launch of ChatGPT a year ago, generative AI is making its way into many industries. More and more companies want to exploit the immense potential of technology to strengthen their tools.

This is the case of Tripadvisor, which has been testing a device capable of generating itineraries since this summer. Based on OpenAI technology, it is available in beta on its desktop and mobile web applications, but only in the United States.

First results “ convincing »

The generator draws on more than 1 billion reviews published on Tripadvisor, allowing it to leverage travelers’ experiences to formulate its recommendations. “ By harnessing the power of generative AI, we can begin to fully unlock the potential of our platform’s unrivaled data on traveler reviews and intentions, allowing us to offer truly unique travel advice to our members “, said Matt Goldberg, president and CEO of the firm.

Trips generates itineraries based on a few parameters entered by the user: their destination and dates, their travel companions and their centers of interest. In return, he obtains a day-by-day program, shareable and modifiable. According to Tripadvisor, users who create an itinerary generate on average three times more revenue than other members.

“ We are only at the beginning of the adventure, and we are constantly iterating, but we are obtaining convincing results. During the first three months of the beta phase, members who created itineraries returned significantly more often in the first seven days than members who did not create an itinerary », announced the manager on the sidelines of his company’s quarterly report.

Positive indicators for the future

At the same time, the platform also leverages generative AI and machine learning to create content on the pages of its most popular destinations, such as New York and Paris. This initiative resulted in a 15% increase in the rate at which users saved hotels, restaurants and experiences.

“ These examples are just some of the many encouraging evidence our teams provide, which convinces us of our strategic direction, priorities and sequencing ” Goldberg continued. He also clarified that the indicators on the long-term financial impact of technology were green. As a result, the directions generator is expected to launch on Tripadvisor’s iOS and Android apps soon.

Source : Travel Weekly