Cadillac continues its return to Europe with the “Optiq” electric SUV

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PARIS (Reuters) – General Motors unveiled the Cadillac Optiq on Wednesday, a smaller SUV coupe, more affordable than its large Lyriq and set to become the brand’s ambassador in premium electric.

The American car manufacturer is thus continuing its return to Europe, a continent that it had left the previous decade with the cessation of marketing of the Chevrolet brand in 2015, then the sale of the Opel and Vauxhall brands to PSA – now Stellantis – in 2017.

Presented not far from the new “Cadillac City” showroom, near the Opéra Garnier, in the center of Paris, Optiq retains American proportions (4.83 meters long) and will be marketed throughout the world.

But twenty centimeters shorter than its big brother Lyriq, the car is this time positioned at the heart of the European market.

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“Optiq will be that gateway for people to the Cadillac brand and to premium electric cars,” said Jaclyn McQuaid, CEO of General Motors Europe, during a press lunch.

Equipped as standard with high-end features – massaging seats, retractable handles – the car offers all-wheel drive with dual electric motors and claims a range of 480 kilometers thanks to an 85 kWh battery.

In Europe, it will be launched by the end of the year in Switzerland, Sweden, Germany, France and the United Kingdom, still in a direct sales mode via the internet or a few showrooms, sometimes ephemeral, for first deliveries in 2025.

Imported initially from Mexico or China, Optiq could then be assembled elsewhere. GM is studying several potential sites, Jaclyn McQuaid said, adding that it cannot rule out production in Europe, and not just in Eastern Europe.

The price of the new car has not yet been made public, but it will be lower than the 81,200 euros at which the Lyriq, a direct competitor to the Mercedes EQE and Tesla Model X, starts.

(Report by Gilles Guillaume, edited by Blandine Hénault)


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