Cafom must now deal with the change in consumer behavior, between inflation which weighs on their disposable income and the improvement of the health situation, which slows down the use of online commerce. It is in this macroeconomic context less favorable to its activity that the distributor of furniture and decorative objects presented, at the end of July, its activity figures for the first nine months of its staggered 2021 financial year. 2022, started last October.
The company has therefore logically announced declining figures. In the third quarter, it invoiced 93.5 million euros, against 97.7 million euros over the same period of the previous financial year. These revenues bring, over the first half, the business volume to 202 million euros (- 2.5%). Over the first nine months, activity fell by 3% for a total of 295.5 million euros.
34 overseas stores
In question, a marked decline in the e-Commerce division of Cafom. Its contribution fell by 16.6%, to 35.1 million euros, in the third quarter and by 16.3% over nine months, with a total of 111.1 million euros. However, management underlines a reversal of the trend at the end of the period: its online sales site Vente-unique.com, which represents 96% of the division’s activity, finally recorded stable turnover in June 2022 on a year. A new marketplace was launched, where the first sales were made.
On the other hand, Cafom’s activity is progressing in Overseas, by 5.1% in the third quarter for a turnover of 58.4 million euros. The group has opened two new stores in Guadeloupe and New Caledonia since the beginning of its financial year, which brings to 34 all of its points of sale established in Overseas. At a constant number of stores, invoicing increased by 2.1% in the third quarter and by 2.3% over the nine months. A good performance. Before the end of the year, Cafom aims to set up its Nature & Découvertes brand in Guyana.