Dating apps have been around for almost 15 years now. But, can they still surprise? With a complete redesign of its interface and its unique features, happn wants to prove it.
With more than a decade of existence in the paws, are dating apps outdated? While some have become simple catalogs for souls in pain, others manage to hold their own by offering a modern and unique way to connect singles.
happn is the best example. Far from being frozen in the past, the application completely revised its visual identity a few weeks ago. Above all, it offers a new feature: CrushPoints, which pushes the concept of meeting further.
Promote proximity
Rather than relying solely on the personality traits of its users, happn is already relying on an original idea to push dating between singles. happn users have the option of relying on instant geolocation technology that allows them to find people they meet during their day.
A good way to meet people close to you, and avoid realizing at the last moment that the person with whom you get on well lives in another city, or even another country.
With this new version, happn has decided to go further to promote closeness between singles. The application has just launched the CrushPoints function, the purpose of which is to find possible people in its favorite places. In concrete terms, singles can add a selection of favorite places to their profile, divided into 6 categories:
- event ;
- bar ;
- restaurant ;
- sport ;
- museum ;
- outdoor place.
The application then allows them to discover singles who share the same favorite places as them. It is possible to find these places both on the profiles of the users and on the Mapthe app’s own geolocation map.
A strategy that allows not only to find someone who shares at least one common interest, but also to organize a date in a familiar place, and therefore to be more relaxed. Especially since all the places displayed by happn have been recommended by other singles. This gives people the certainty that these are trusted places to have a good first date.
In France, no less than 3,000 places are listed, in more than 10 cities, namely: Paris, Lyon, Marseille, Bordeaux, Lille, Toulouse, Nice, Strasbourg, Montpellier, Nantes.
A complete overhaul
To remain original, happn did not hesitate to completely review its graphic identity. Exit therefore the classic blue of the application and its logo composed of two arrows and hello to a new curved icon and a more colorful interface.
This new look makes it possible to offer a more pleasant and less “cold” user experience than that imposed by certain more traditional applications.
A metamorphosis which, for Karima Ben Abdelmalek, CEO and President of happn, ” is only the first part of a more comprehensive transformation plan “.
Indeed, the new graphic identity and CrushPoints are only the beginnings of a series of features that will enrich the experience of singles in the months to come. A beautiful promise which shows that a dating application, created in France moreover, can still surprise in 2023.
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