While we don’t expect to see a new iPad this year, Bloomberg’s Mark Gurman says there will be one next year, and it will come with a slew of new features, including a M3 chip and an OLED screen.
A way for Apple to try to revive the moribund tablet market. According to Mr. Gurman, the iPad is also the product that brings the least to Apple. Customers find Macs, MacBooks and iPhones more functional and useful in their daily lives than iPads.
Above all, Apple is not the only one struggling to sell tablets. According to analyst IDC, tablet shipments were down almost 30% year-over-year in the second quarter of 2023.
Longevity of Apple chips means people can use iPads for longer
Gurman says Apple has contributed to the iPad’s decline in popularity because it hasn’t had a significant design overhaul since 2018. He also adds that the longevity of the company’s in-house-made chips means that people can use iPads longer, reducing the demand for regular upgrades.
To reverse the decline of the iPad, Apple is reimagining the iPad Pro, which Gurman says will hit the market next year with Apple’s yet to be released M3 chip. announced, and an OLED screen.
Current iPad Pro models feature Apple’s M2 chip, which is more efficient than the iPad Air’s M1 chips. OLED screens enable thinner, lighter and more colorful displays.
A new version of the Magic Keyboard for the iPad Pro
Finally, Gurman expects Apple to release a new version of the Magic Keyboard for the iPad Pro. People complain that the current Magic Keyboard has a trackpad that’s too small. The new Magic Keyboard should solve this problem.
No one expects the new iPad Pro to show up at Apple’s launch event next month, which will likely focus on iPhone and Apple Watch announcements. But expect more rumors to swirl around the iPad Pro once the hype around the iPhone 15 dies down.
Source: “ZDNet.com”