All the major consulting players are present on generative AI. And that includes big cheques. In April, PwC announced an investment of one billion dollars by 2026. In June, Accenture put 3 billion dollars on the table.
Its direct competitor, Capgemini, was inevitably eagerly awaited. The French ESN announces that it will devote 2 billion euros to generative AI over the next three years. “Generative AI is already becoming a fundamental pillar of the digital transformation of companies”, justifies Aiman Ezzat, its managing director.
AI key requirement in employee training
Capgemini therefore plans to invest heavily, but also to train and expand its offer. On training, a plan was adopted to train “a large part of its teams in generative AI.” ESN makes AI training “a key requirement in all of its development and training programs.”
But the consulting giant also wants to strengthen its workforce. Its experts in charge of Big Data and artificial intelligence will eventually number 60,000 within the group. The company already specifies that it has a team dedicated to generative AI.
It is supplemented by a Generative AI Lab whose missions consist of following the evolution of technology, pursuing research programs on use cases, and creating collaborations with companies or universities.
To establish itself in this field of AI, Capgemini is also betting on partnerships “across the entire generative AI value chain.” It’s already done with Google Cloud and Microsoft. Finally, monetizing “accelerating customer interest and demand” will come through supply.
Customized and tuned generative AIs
In a press release, the company therefore announces the launch of new offers based on generative AI. This set covers a scope ranging from strategy to the development and implementation at scale of assistants using generative AI.
Its ‘Generative AI strategy’ service, for example, aims to “help leaders define and prioritize generative AI use cases.” With ‘Generative AI for Customer Experience’, Capgemini is this time looking at the uses of this technology in the field of customer experience.
“For customers who have key proprietary data, we are developing custom-tuned generative AIs to create maximum value. We are at a pivotal moment as generative AI further accelerates strong market demand for services of Artificial Intelligence”, comments Franck Greverie, Chief Portfolio Officer.