Car brands that promote walking, public transport or carpooling, is it possible? In any case, they will have to comply. From March 1, 2022, car advertisements will have to promote active mobility, carpooling or public transport, according to the Official Journal on Wednesday, on the same model as messages such as “avoid eating too much fat, too much sweet, too salty “imposed since 2007 in the diet.
From March, the advertisement for motor vehicles must include one of the following messages: “For short journeys, prefer walking or cycling”, “Think about carpool” or “On a daily basis, take public transport “, according to a decree of the Ministry of Ecological Transition. This obligation will apply to advertising broadcast on radio, television, cinema, the Internet, on advertising screens as well as on printed media.
The message will be accompanied by the words “# SeDéplacerMoinsPolluer” on all the media mentioned, except on the radio. In the event of failure, the advertiser is exposed to a formal notice and, without compliance, to a financial penalty of up to 50,000 euros per broadcast, specifies another decree published on Wednesday in the Official Journal.
This measure around car ads was introduced by the mobility guidelines law of December 2019. From March 1, 2022, car manufacturers will also be required to include the carbon dioxide emission class of vehicles. promoted, a novelty introduced in April by the deputies within the climate law.
Receive our latest news
Twice a week, automotive news in one look.