The two distributors have signed a partnership with the Italian start-up Everli, whose employees shop instead of customers.
It is not uncommon in the United States to see freelance workers crisscrossing supermarket shelves and shopping for customers. Sign of the success of this service, the start-up Instacart, which popularized it on the other side of the Atlantic, is now valued at 39 billion dollars (32 billion euros). The scene may soon be familiar in France. Carrefour has just forged a partnership with the Italian start-up Everli, which aims to import the Instacart model in Europe. The Casino group did the same – its offer is being rolled out on the Everli site – as well as Auchan in Poland, a year ago.
Read alsoCarrefour opens a fully automated store in Paris
Created four years ago, Everli set up operations last spring in France, where it offers its services in around ten cities (Lyon, Nice, Toulouse, Bordeaux, Montpellier, Lille, Nantes, Grenoble, Strasbourg and Rennes ) and soon in Paris. Unlike the new players in the delivery of groceries in less than fifteen minutes (Gorillas, Flink, Cajoo, etc.) …
This article is for subscribers only. You have 69% left to discover.
To cultivate one’s freedom is to cultivate one’s curiosity.
Continue reading your article for € 1 the first month
Already subscribed? Log in