2024 - Carrefour: franchise agreement with Yenot Bitan in Israel

(CercleFinance.com) – Carrefour announced on Sunday morning a new franchise agreement to strengthen its international presence, an agreement concluded in Israel with Electra Consumer Products and its subsidiary acquired in 2021 Yenot Bitan.

Thanks to this partnership, the Carrefour brands will arrive in Israel before the end of 2022 and will allow all Yenot Bitan stores, more than 150 to date, to have access to Carrefour brand products before the summer.

‘Carrefour’s arrival in Israel will significantly contribute to improving the local shopping experience as well as the purchasing power of customers with the best offers at more affordable prices’ commented on Carrefour.

Did you like this article ? Share it with your friends with the buttons below.