DECRYPTION – After the takeover of Big from Walmart, the group becomes the undisputed leader in the country, where it should achieve a large part of its growth now.
Rice is sold there in packs of five kilos, margarine in buckets of fifteen and sausages in buckets of twenty-five. But they go like hotcakes. The Atacadao store in Osasco, in the suburbs of Sao Paulo, has found its clientele only eight months after its opening. Families and retail professionals mingle there seven days a week, in front of the pallets and boxes lined up from floor to ceiling, under an impressive height of 9 meters.
It is in this country, and in particular in these warehouse stores intended for low-income Brazilians, that the heart of Carrefour now beats, and more and more quickly. The French distribution giant has just strengthened its presence in Brazil, widening the gap with its longstanding rival in the country, the other French Casino. In June, he concluded the takeover of Big, a former subsidiary of Walmart. The group’s market share increased from 18% to 23.5% thanks to the addition of 374 stores. Carrefour has become the first local private employer there with…
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