Cars over 200,000 euros did not experience the crisis in 2021


At the top of an automotive market paralyzed by the health crisis, luxury cars shine: Rolls-Royce, Bentley and even Bugatti had a record year in 2021, with SUVs at the top of the sales, these raised vehicles that look like a whole -ground but with services close to a sedan. Rolls (BMW group) improved on its historical record of 2019 by selling 5,586 cars. Wealthy customers flocked to the new coupe “Ghost» and on the Cullinan SUV, sold from 300,000 euros (in France).

Bentley and Lamborghini (Volkswagen group) also presented their sales records this week with respectively 14,659 and 8,405 cars sold worldwide, in particular thanks to their Bentayga and Urus SUVs, sold around 200,000 euros. On the hyper-luxury side, Bugatti praised the “best financial year ever in the company’s history“, with 150 cars ordered, for an entry ticket of around three million euros.

It’s the same everywhere: after the crises, the rich are richer and the poor are poorer“, philosopher Adolfo De Stefani Cosentino, the president of the Italian Federation of dealers (Federauto). “Luxury and premium held up much better than the generalist segments“. “There’s a lot of money ready to be spent“, had declared the boss of Rolls-Royce, Torsten Muller-Otvos, in an interview with AFP in May 2021. “I was impressed by the number of customers who told us that with the Covid, they understood that they could die tomorrow and that now is the time to enjoy life“.

In parallel with the health crisis, the global automotive industry is hit by a shortage of components, in particular electronic chips, which prevent the production of vehicles when order books are full. The crisis has prevented the production of 9.5 to 11 million vehicles globally in 2021, according to the firm PwC.



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