(CercleFinance.com) – Caterpillar announced on Thursday that it will sponsor the American football championship, Major League Soccer (MLS), as part of a multi-year agreement.
The construction equipment giant says in a statement that MLS is the fastest growing sports league in North America today.
The group adds that its young and multicultural audience will enable it to promote its brand to a diverse population.
In detail, MLS has planned to integrate Cat products into its ecosystem and Cat dealers will also have access to exclusive events to which they will be able to invite their customers.
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