Cegedim: partnership with Aprium Pharmacie for C-Media – 02/08/2022 at 11:55 am


(CercleFinance.com) – Cegedim announces that C-Media, its communication subsidiary in pharmacies and chain parapharmacies, has signed an exclusive partnership with Aprium Pharmacie, the leading multi-regional group of independent pharmacists, for its point-of-sale communication.

In total, 400 pharmacies will be able to benefit from the digitization of shop windows and pharmacy counter screens as well as the personalization of communication campaigns, 150 Aprium points of sale already being equipped with outdoor devices and around 170 indoors.

A long-standing partner of Aprium Pharmacie, C-Media has been supporting its members since 2012 on one-off operations mainly focused on print media, with an increase in power over the past three years on window displays and merchandising.



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