CES 2024: ROG Phone 8, ASUS unveils its new smartphone for gamers powered by AI

THE CES 2024 is currently in full swing in Las Vegas and this year, the trend is towards artificial intelligence, in all its forms. Manufacturers are using this increasingly efficient technology in all their products, particularly in smartphones. The ROG Phone 8ASUS is no exception to the rule.

ASUS Republic of Gamers therefore unveils its new state-of-the-art smartphone for gamersTHE ROG Phone 8which offers ever more advanced performances, a 6.78-inch 165Hz AMOLED display plus a camera and other AI-powered features. Versions Pro and Pro Editing are even entitled to a small customizable LED screen. Here’s everything you need to know about the new ROG Phone 8 ofASUS :


The ROG Phone 8 series has been completely redesigned, retaining its impeccable gaming credentials while expanding its scope to anyone looking for a phone that performs in every way every day. The remarkable new design is up to 15% thinner than the previous generation, without sacrificing performance. The focus on premium design and durability demonstrates that these devices are not just phones, but are synonymous with sophistication and power.

The ROG Phone 8 series challenges preconceived ideas when it comes to mobile gaming, combining unbridled performance, innovation and design combining aesthetics and functionality. Whether avid gamers or tech enthusiasts, the ROG Phone 8 series invites users to elevate their mobile gaming experience.

  • Unbridled performance

The ROG Phone 8 houses the formidable Snapdragon® 8 Gen 3 mobile platform (30% faster in CPU calculation and 25% faster in GPU calculation, than the previous generation), supported by an LPDDR5X RAM of 8533 Mb/s and a space UFS 4.0 storage for unmatched performance. To ensure marathon gaming sessions without overheating, the revolutionary Rapid-Cooling Conductor system, part of the advanced GameCool 8 thermal design, conducts heat directly from the processor to the rear cover. Additionally, the all-new AeroActive Cooler 26°C.

In addition to offering premium design and ultimate performance, ROG Phone 8 is the world’s first IP68-rated gaming smartphone capable of resisting dust and water ingress so users can enjoy optimal functioning, wherever they are. The 5500 Mah battery is more compact than the previous model but still allows you to last around a full day without recharging. The smartphone charges from 0 to 100% in 39 minutes, and has a 15W wireless charging system.


ROG Phone 8 Pro features an all-new 6.78-inch flexible AMOLED display (Samsung E6) that supports adaptive refresh rates using LTPO technology. The system can automatically adjust the refresh rate from 1 to 120Hz based on the current task to reduce power consumption. Users can also choose a refresh rate of up to 165Hz for smooth gaming, while the touch sampling rate can reach 720Hz for instant responsiveness. The peak brightness now reaches 2,500 nits, allowing users to game or watch movies outdoors in direct sunlight without any issues. The stunning images are developed in collaboration with leading image processing company Pixelworks® for unprecedented color accuracy. This display is second to none.

The Armory Crate configuration platform also allows you to shift or center the image according to the punch integrated into the panel in game mode, in order to optimize vision and display.

  • Professional-level AI cameras

Gamers and creators can now explore endless photography possibilities with the advanced tri-camera system of the ROG Phone 8 series. Additionally, OZO Audio technology allows users to eliminate wind noise for outdoor recordings of great clarity, or capture immersive, high-fidelity spatial 3D surround sound.

The main camera is equipped with Sony’s latest 50-megapixel image sensor for crystal-clear images. Its 24mm wide-angle lens is ideal for dynamic street photos, while the 2X zoom mode transforms it into a versatile 50mm prime lens ideal for portraits and food photography. Photography and video can reach new heights with the 6-Axis Hybrid Gimbal Stabilizer 3.0, which ensures even smoother videos and sharp photos while on the move. Advanced stabilization now supports standard and portrait shooting modes, making it ideal for low-light photography. Video stabilization is provided by anti-shake hardware OIS and the enhanced EIS software algorithm that uses gyroscopic data to detect movement. This dynamic adjustment of the field of view guarantees the stability of the videos.

For the first time, ROG Phone 8 includes a 3X telephoto lens that allows you to photograph distant objects. The lens, equipped with an integrated OIS system, allows you to obtain sharp and precise results, even in low light conditions thanks to the “night photography” mode. ASUS HyperClarity technology, which takes data from unprocessed RAW files and re-injects them into JPEG files, preserves all photo details, delivering sharper images even at 30X zoom. When shooting video, the telephoto lens uses Adaptive EIS to produce stable results with up to 10X zoom.

The 13 MP ultra-wide-angle camera features a free-form lens and cutting-edge algorithms that reduce lens distortion, resulting in images that are both stunning and natural. ROG Phone 8 delivers exceptional quality and clarity in every shot and recording. Finally, the 32-megapixel ultra-wide selfie camera on the front offers a field of view that has increased from 73° to 90°, making it ideal for group selfies. The lens features an RGBW sensor that ensures sharp images with less noise even in low light and dark atmosphere.

  • AI-enhanced features

Four gaming-focused AI features built into ROG Phone 8 take the gaming experience to the next level. Gamers can easily play a game in the background with Background Mode or capture key moments with X Capture, making these devices indispensable for demanding gamers. The intuitive AI Grabber feature for text capture and X Sense further enhance the gaming experience by providing guidance and help when needed. AI Grabber can now enter text directly into games with machine learning recognition technology, while X Capture and X Sense 2.0 now support more new leading games with AI Pattern Recognition technology. shapes).

Other AI-powered features include semantic search using natural language in Gallery, Launcher and Settings, all on-premises and not in the cloud. AI Wallpaper can create surprising wallpapers with Stable Diffusion technology, while AI noise-cancelation technology supports two-way noise cancellation for crystal clear sound during voice calls, video calls and communications in Games .


The new ROG Phone 8 series features unique customizable elements, including the Aura RGB light logo (ROG Phone 8) and Anime Vision Mini-LED display (ROG Phone 8 Pro / Pro Edition), which allow users to express their personality and creativity. The AniMe Vision is a 341-element display that can display preset or user-created animations. Users can also unlock secret animations by placing their phone back-to-back with another ROG Phone 8 Pro/Pro Edition.


The ROG Phone 8 will be offered in three distinct models:

    • The ROG Phone 8 equipped with 12 GB RAM / 256 GB storage is sold at the indicative retail price of €1,099.99 including tax, in Rebel Gray and Phantom Black colors. It will be available for sale from January 31, 2024 from our distribution partners Accessories-Asus.com, Boulanger, Fnac, Darty, LDLC Group, and on our online sales platform ASUS eShop.
    • The ROG Phone 8 Pro equipped with 16 GB RAM / 512 GB storage is sold at the indicative retail price of €1,199.99 including tax, only in Phantom Black color. It will be available for sale from January 31, 2024 from our distribution partners Accessories-Asus.com, Boulanger, Fnac, Darty, LDLC Group, and on our online sales platform ASUS eShop.
    • The ROG Phone 8 Pro Edition equipped with 24 GB RAM / 1 TB of storage is sold at the indicative retail price of €1,499.99 including tax, only in Phantom Black color. It will be available for sale from February 7, 2024 exclusively on our online sales platform ASUS eShop. The ROG Phone 8 Pro Edition includes the AeroActive Cooler X in its box.
    • The AeroActive Cooler It will be available for sale from January 31, 2024 from our distribution partners Boulanger, Fnac, Darty, LDLC Group, and on our online sales platform ASUS eShop.

The opening of pre-orders is set for January 9, 2024. A launch offer will also be effective on the ROG Phone 8 Pro (16 GB / 512 GB) only at participating resellers: for any purchase from 01/09/2024 to 04/ 02/2024, they will be able to get the AeroActive Cooler

You can already find the previous versions of ROG Phonemore affordable, on Amazon, Cdiscount And there Fnac.

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