CES: GeForce Now lands on the back seats of cars


Nvidia announced this Tuesday at CES that its GeForce Now cloud gaming service will soon arrive in cars in North America and Europe. The first automakers to partner with Nvidia on this project are Hyundai, BYD, and Polestar.

Owners of these vehicles, which are increasingly perceived as software-defined vehicles (read: “How Renault wants to switch to Software Defined Vehicles in four years”), will now be able to access a complete video game experience on board their car. Note that the service will not be reserved only for passengers in the back seat. Drivers in the front seats will be able to stream while the car is parked.

GeForce Now offers over 1,000 game titles, including popular ones like Cyberpunk 2077and free games like Fortnite. According to Nvidia, users will also be able to access game stores, including Steam, the Electronic Arts app, Ubisoft, Epic Games Store, and GOG.com.

The cloud gaming system is based on Nvidia’s Drive platform

“Accelerated computing, AI, and connectivity bring new levels of automation, safety, convenience, and fun to the car,” said Ali Kani, vice president of automotive at NVIDIA.

“The ability to stream popular titles from gamers’ libraries along with dozens of free-to-play games will take the in-car infotainment experience to new heights. »

The cloud gaming system is based on Nvidia’s Drive platform, the company’s technology intended to support autonomous vehicles. Currently, Hyundai, BYD, and Polestar all use Nvidia’s Drive platform to power their vehicles’ infotainment systems.

Last year at CES 2022, Nvidia announced on GeForce Now a partnership with an American telecom operator. Enough to build expertise on 5G communication to improve the gaming experience. To do this, the work consists of optimizing elements such as latency and minimizing packet loss on the network.

Nvidia launched its GeForce Now cloud gaming service in 2020. Other players, such as Google with Stadia, have given up on this segment this year. GeForce Now customers can link their accounts and access their existing library of PC games without having to buy or even redeem the titles.

At its launch, the cloud gaming service infrastructure had nine data centers in North America and six in Europe.

Other CES 2023 announcements

Source: ZDNet.com





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