Will Amazon one day be able to enter the generative AI race? Andy Jassy, CEO of the American firm, tries to reassure investors and the general public and ensures that models similar to the one behind ChatGPT have been in development for several years in the group.
Generative AIs “very large” in development ?
“The possibilities offered by generative AI are exciting. And that’s part of what you see with models like ChatGPT. But most large, deeply technical companies, like ours, have been working on these very large generative AI models themselves for a long time.”assures the successor of Jeff Bezos in an interview with the FinancialTimesrelayed by Business Insider.
The Alexa assistant or CodeWhisperer, an intelligent code generator, already use artificial intelligence, in a limited way. At the same time, Andy Jassy ensures that Amazon is developing partnerships with smaller companies. Stability AI recently announced that Amazon was its “cloud partner” preferential in the development of the models behind its AIs.
Driven by the market, investors are beginning to question Amazon’s ability to bring major innovation to the sector. “Microsoft is clearly in the lead and has gained a lot of attention in this area [Amazon] must have a strategic response“, explains in particular Matt McIlwain, managing director of Madrona Venture Group, one of the first investors of Amazon.
Towards an improvement of Alexa?
Before proposing, perhaps one day, a new model of artificial intelligence, Amazon would think about boosting its current products to make them more intelligent. The group’s engineers are said to be improving Alexa in particular so that it can provide less formal answers, assures David Limp, senior vice president for devices and services at Amazon at Times of London.
For the manager, ChatGPT still lacks the ability to respond appropriately to recent information and to retain the tastes of its user. “Real-time knowledge is just as important as the ability to write a script, which ChatGPT does quite well. Alexa is quite personalized today. She remembers things like your favorite music”he recalls.