China dreams of being an importer


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CHRONICLE OF SHANGHAI. The import fair in the Chinese metropolis is an international showcase, but its impact on domestic consumption remains limited.





By Marie Fourier (in Shanghai)

AstraZeneca’s stand in the medical equipment and healthcare products exhibition area of ​​the fourth China International Import Expo (CIIE) in Shanghai in November 2021.
© Zhang Yuwei/Xinhua via AFP

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Lhe China is no longer apart from a contradiction. While the country has been living in a self-imposed bubble since the beginning of 2020, the major business event in the city of Shanghai is the import fair (China International Import Expo, or CIIE). It is held this year from November 5 to 10 and the city is shuddering at the additional restrictions that this event may bring to the daily life of the Chinese metropolis.

Created in 2018, the CIIE was intended to be the high mass of the Chinese business community, carrying in its wake all foreign companies established in China. The concept ? A fair where companies that import consumer goods exhibit. The goal? Make it an event as well known as the Canton Fair — a symbol, since 1957, of “made in China” and…


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