CIC Inside: why do professional athletes invest in Esport?


Antoine Griezmann, Gareth Bale, Stephen Curry… Some international athletes have already injected thousands, even millions of euros into projects related to Esport. Investors, often passionate about video games, more and more of whom are driven by the desire to found a structure.

But it is not only a question of financial investment. Human capital also comes into play. For example, in Denmark, the Astralis team was the first to call on the expertise of top athletes to advise and support future sports talents. A passing of the torch, from the old to the new generation, which is obviously not about to settle. According to the CIC Esport Observatory with Harris Interactive, 89% of respondents believe that esports will continue to grow in the coming years (ie 11 points more than last year).

With a view to to bring you together beyond the virtual and to share the passion for Esport, the CIC has prepared many other content dedicated to Esport. Find them on their social networks, accessible below:

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