After France, Citroën would like to ban the Polestar logo everywhere in Europe. The court will soon judge this case.
You surely know this if you follow automotive news, Citroën and Polestar have been engaged in a legal standoff for several years now. In question, a story linked to the logos of the two brands, which would be too close to the taste of the French firm. The latter had then taken its rival to court, in order to prohibit it from selling its cars in France. A request which had then been validated by the French judges, which explains why the Swedish brand is still not available on our territory.
A ban across Europe?
But Citroën does not intend to stop there. As a reminder, the French manufacturer considers that the brand, which rolled its future Polestar 5 at Goodwood, uses a logo that is too close to its own, and more particularly the one used between 1959 and 1966, with its very angular shapes. A simple rotation of one of the chevrons and we obtain the emblem of the Scandinavian firm. And it is difficult to pass with the manufacturer, who has decided to go further.
According to our Belgian colleagues from the newspaper The EchoCitroën has therefore decided to seize the Tribunal de l’entreprise Francophone de Bruxelles, in order tostop Polestar from using its logo across Europe. The case should be judged next September and could end with the brand’s obligation to change its emblem or a ban on selling cars on the Old Continent.
A not so obvious victory
But be careful, because everything is not yet settled for Citroën. If the firm has actually won its first trial in France, nothing is said that this will be the case for this one, with even higher stakes. In effect, the brand has already been dismissed twice on similar requests made to the European Union Intellectual Property Office (EUIPO). The firm has appealed this decision, and the final judgment is still awaited.
So far, Polestar was therefore only ordered to ban the use of its logo in France and €150,000 in damages. You should know that it is still possible to drive a vehicle of the Swedish brand in France, but then you have to go abroad to buy it and then have it imported to us. It would also be possible for Polestar to change the logo in order to be able to market its cars in France, but this does not seem to be on the program. Too bad because the program is loaded for Polestar with the future Polestar 3, Polestar 4 and Polestar 5.
Polestar has unveiled a new photo showing its three upcoming models, including two without camouflage.
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