Coca-Cola used artificial intelligence for a fairly unique operation, where the technology developed the recipe for a new drink!
Artificial intelligence is capable of many things, to the point that it could threaten many jobs in the future. Companies will be able to use AI to improve the productivity of many positions to increase their overall value. But the technology could well already be operational enough for more complicated jobs, as this Coca-Cola publicity stunt shows us!
Say hello to Y3000!
Coca-Cola is not Meta or Google, but it also has an eye on artificial intelligence. To do what ? Well, today we are finally starting to understand with this experiment that we are reporting CNBC. Indeed, the American giant used AI to concoct a new Coke recipe.
To do this, the Atlanta-based company collected customer flavor preferences, which were then used to power proprietary artificial intelligence and then create a new flavor profile. And the result is called “Y3000”, a flavor which according to testers is close to raspberry granita.
The design is also made in AI
“ With the help of AI-powered technology, Coca-Cola Y3000 Zero Sugar imagines the taste of a Coca-Cola of the future and delivers innovative experiences to explore the future » enthused the company. For those who would like to get their hands on this drink, it is on sale for a limited time, and notably has a zero variation (without sugar).
And proof of the interest of AI, it was able to provide versatile work, since it is not only at the origin of the recipe, but also of the packaging, which you can observe in the image above. A partnership has also been established with the luxury brand Ambush to release a line of clothing celebrating this Y3000 drink next season.
Source : CNBC, Engadget
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