Coca-Cola Co. and Constellation Brands have signed a partnership for a new alcoholic version of the Fresca soft drink brand. The US launch is slated for 2022. According to Constellation Brands, adult alternative beverages, including ready-to-drink cocktails, constitute a nearly $ 8 billion segment with an expected annual growth rate of 15-17% in the US. over the next three years. In addition, Fresca is experiencing a resurgence in popularity, becoming the fastest growing soft drink brand in Coca-Cola’s portfolio.
AOF 2022