Even manufacturers of super sports cars will have to face electrification in the future. Lamborghini has not excelled so far. But the first hybrid is supposed to roll off the assembly line next year. In 2026 the first full-electric vehicle will arrive – Lambo will be quiet.
While various car manufacturers today equate the Corona year 2020 with terms such as lockdown, short-time work and production line standstill, the pandemic at Lamborghini seems to have acted as a kind of accelerator. More customers than ever ordered one of the PS cars from Sant’Agata Bolognese. “Many buyers are saying, now more than ever, I’m treating myself to something, I want to enjoy life,” says the head of design at the Italian sports car brand, Mitja Borkert. This is expressed in numbers: 2020 was already a record year with 7430 deliveries, that of 2021 exceeded, the best year in Lamborghini history so far. 8405 vehicles went into customer hands. America accounts for 35 percent, EMEA (Europe, Middle East and Africa) has a share of 39 percent, Asia/Pacific comes to 27 percent. Growth was double-digit in all regions. Sales grew the most in China and Hong Kong, up 55 percent. The Middle Kingdom buys almost 1000 vehicles a year – a good three times as many as the Italians themselves. It shows once again that an SUV is anything but a foreign element in the portfolio of a super sports car manufacturer. The Urus will receive a facelift before the end of this year. It is limited to cosmetic details and connectivity. A new drive will not move in until 2024. In the next generation of the Urus, a plug-in hybrid will work for the first time. True to the company philosophy that a new model must always have more power than its predecessor, the new Urus should have almost 700 hp. A bull with twelve cylinders and a plug The Urus will not be the first model with plug-in hybrid technology be. Hybridization will begin with the new Aventador as early as next year. However, he gets a different name. Lamborghini is not yet revealing which famous bull will give its name here. However, the Aventador will carry a newly developed twelve-cylinder behind the seats. It is supported by an electric motor on the front axle. In 2024, a similar construction principle will be found under the successor to the Huracán, Lamborghini’s entry-level drug. It will also have a new model name. Before today’s Huraćan is phased out, Lamborghini is likely to bring several special models onto the road. One of them is the Sterrato, a slightly higher variant with an off-road look. There will also be exclusive special models, so-called “few-ofs”, such as the Countach LPI 800-4, which is just beginning to be delivered. The I stands for “Ibrida” or mild hybrid. With 814 hp, the Countach is the most powerful Lamborghini ever street legal. 112 units are built, each for 2.01 million euros net. All are sold. The same applies to the farewell Aventador. It is nicknamed “Ultimae” and will be produced until the summer. It is the largest investment plan in the company’s history. And it shouldn’t be at the expense of the brand’s DNA. “We will stick to the core values such as high performance and cutting-edge technology, but significantly reduce the environmental impact,” promises CEO Stefan Winkelmann. The entire range should be electrified by the end of 2024. The engineers want to compensate for the extra weight, among other things, through the additional use of carbon. By 2025, CO2 emissions are to be halved. The Italian sports car strategists came up with the euphonious name “Direzione Cor Tauri” for this. Cor Tauri represents the brightest star in the constellation Taurus. This star will later represent the first electric model from Lamborghini, the much-talked about “fourth series”. Debut: around 2026. Its claim is already known today. The Super Stromer should occupy no less than pole position in the segment. Industry experts suspect a crossover model or a 2+2-seater Gran Turismo as the body concept. The matter could receive new nourishment in 2023. Then Lamborghini will be 60 years old. It is easy to imagine that CEO Stefan Winkelmann will take this anniversary as an opportunity to present a design study of the fourth series to the public. (SPX)
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