(AOF) – Hopscotch groupe, a company specializing in particular in communication, digital and social web consulting, public relations and events, has published an increase in turnover and gross margin in the first half of 2022. They amount respectively to 108 .8 million euros and 38.2 million euros, showing a recovery of 92.9% and more than 47.5% respectively compared to the same period of 2021.
All of the group’s businesses are growing and have exceeded the activity levels of the first half of 2019.
The particularly intense activity at the event in the first half of 2022, with in particular the participation in numerous events linked to the French presidency of the European Union, mainly explains this recovery.
The other digital communication and public relations consulting activities, which had already made good progress last year, still show half-year growth of 3.2% in 2022.
As for the international communication and marketing agency specializing in food, beverages and the art of living, Sopexa, it posted a strong growth in gross margin of nearly 21.3% with a semester marked by transactions carried out on behalf of the European Commission (DG Agri) in Dubai and South East Asia.
The group will publish its consolidated 2022 half-year results on September 21, after the markets close.
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French players well positioned in audiovisual production
Among the independent players, the Frenchman Banijay is the world leader with an expected turnover of 3 billion euros in 2022 in a market which represents 100 billion in revenue. Mediawan (backed by the KKR fund), whose turnover amounts to 1 billion euros, is the other main French player in the sector. The market is still very fragmented because according to the European Audiovisual Observatory, the top twenty production groups were responsible for only 38% of titles created in 2020. However, experts believe that the sector has entered a phase consolidation. Thus Banijay’s stock market listing aims to enable it to better participate in this movement.