Construction supervision gets involved
Musk’s new logo is robbing residents of their sleep
07/31/2023, 06:55 am
The series of innovations relating to the Twitter group are not met with enthusiasm everywhere. The pulsating and flickering lights of the new logo in San Francisco are probably causing several residents to lose their sleep. The building inspectorate would investigate – but can’t get onto the roof.
The huge, glowing X on the roof of an office building of Elon Musk’s short message service formerly known as Twitter has met with opposition from authorities and local residents. The logo may violate the approval regulations, said the building control authority BID on Sunday. In the course of their review, however, the experts have so far been denied access to the roof. A representative told the authority that the illuminated sign was only temporarily installed.
On Friday, the company placed the X on the roof of its Market Street headquarters. Local residents took to social media to criticize the “obtrusive lights” of the vibrant and flickering logo. X-user @itsmefrenchy123 said you have to imagine this “directly across from your bedroom”. “I’m just amazed at the blatant lack of consideration towards anyone,” wrote X-user @DollyMarlowe.
However, the social media platform’s staying in San Francisco could bode well for the city, which is slow to recover from the slump in tourism during the pandemic. “Lovely San Francisco, even if others let you down we will always be your friend,” Musk wrote.
The logo change is the next surprise on Twitter under Musk’s turbulent aegis. The boss of the electric car manufacturer Tesla took over the group last October for 44 billion dollars. Since then he has turned the company inside out.
As one of his first acts, he fired management and half the workforce, embarking on an aggressive cost-cutting streak. In addition, he then repeatedly announced innovations, some of which he cashed in again shortly afterwards. In addition to the renaming, he introduced a limit on the daily readable messages. This helped Threads, Facebook parent Meta’s new Twitter rival, to skyrocket.