Meta, the parent company of Facebook, is preparing a subscription plan that will allow you to go to Facebook and Instagram without having to suffer from the numerous personalized advertisements that infest the two platforms.
According to an article published in the Wall Street Journal, Meta is in the process of finalizing the details of a subscription offer for European Internet users. The latter will be able to enjoy Facebook and Instagram without any advertising. To do this, however, they will need take out a monthly subscription the price of which risks making Internet users jump. Indeed, the functionality currently called SNA (subscription no ads) would cost between $14 and $17depending on whether you want to check Facebook, Instagram or both.
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According to the financial newspaper, this somewhat controversial offer would aim to limit the harmful effects (for Facebook) of the new law on digital services (Digital Services Act) of the European Union. According to the terms of the DSA, users should be able to opt out of targeted ads. A measure that would kill the goose that lays the golden eggs as advertising is the real livelihood of Meta’s services.
To enjoy Facebook without ads, you will have to pay at least $14 per month
The choice for European Internet users will be very clear: if they want to enjoy an experience without any advertising on Facebook and Instagram, you will have to pay $14 each month. At this price, we suspect that the majority of users will opt for the free version. The strategy will be a winner in every way for Facebook, which will be able, on the one hand, to garner additional revenue, and on the other hand, to put itself into compliance with European legislation.
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Note that according to the WSJ, if you consult the sites from a computer, the subscription will cost less, with prices starting around $10 per month. Users of smartphones will be penalized, with prices up to 40% higher. According to our source, this increase is due to the commission that Apple and Google take on transactions carried out through their application stores.