Marketing campaigns sometimes lack finesse and that’s an understatement when we see Intel’s latest outburst towards its competitor in the world of processorsAMD.
“ Core Truths” is the latest marketing campaign implemented by Intel. At the time of writing, it no longer appears online… perhaps in higher places it was deemed clumsy?
It must be said that under cover “ to enlighten » customers and prevent them from falling into “ traps set » by AMD, this campaign especially has the gift of annoying all those who have even a little knowledge of the processor subject.
Real problems at AMD…
Relayed on X.com (formerly Twitter) by one of the best sources for Intel rumors – momomo_us – the “Core Truths” campaign seems to be off to a good start.
The idea is indeed to put an end to the misleading information surrounding the latest AMD processors. Intel quite logically takes the example of the poorly named Ryzen 5 7520U. Indeed, while this processor is very recent and its name suggests that it is a cutting-edge model, its cores are only in Zen 2 architecture, designed in 2019.
Intel rightly criticizes the names of AMD CPUs © Intel
Intel then has a good time dissecting AMD’s way of naming its chips which, it must be admitted, is not at all clear. The 7000 is there for the release year (here 2023) while the architecture implemented is only at the tens level, 20 for Zen 2 while 40 is needed for Zen 4.
… but ultimately at least as much at Intel
Problem is, if there is one point on which Intel would do better to sweep its own door before attacking others, it is the naming of processors, especially as the company is currently changing its way of doing things.
Intel compares its CPUs with those of AMD… on the benches that suit it, of course © Intel
Until now, Intel used generation numbers that it associated with Core i3, i5, i7, i9 references. Of course, there were many subtleties, but you could refer to that generation number and, given the same number of cores, a 12th generation processor was generally beefier than a 9th or 10th generation processor for example.
With the introduction of Meteor Lake, Intel wants to get rid of these generation numbers…well, not quite. It seems that we are heading towards designations such as Core (Ultra) 100 for Meteor Lake at the end of 2023, then Core (Ultra) 200 for Arrow Lake which will follow at the end of 2024. We then wonder the benefit of changing the type of numbering.
But the most annoying thing is elsewhere. If the Core Ultra 100 generation seems to be in Meteor Lake (architecture which would be the 15th generation), there is also talk of Core 100 being marketed at the same time, but in Raptor Lake Refresh architecture (the 14th generation). Clear as we tell you.
Source : VideoCardz
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