Once again, the barometer of the image of major French brands crowns Crdit Mutuel as the leading bank. As for insurers, Macif wins.
Timeless. Crdit Mutuel has not left first place in the bank image rankings for years. And rarely leaves the top 10 favorite brands of the French. In the latest edition of the Posternak-Ifop barometer, following a survey carried out at the beginning of September, Michelin retains first place ahead of Leclerc and Intermarch, in the nevertheless tense context of food and mass distribution prices.
In 9th place in the general ranking: Crdit Mutuel. First bank, like every quarter or almost. Crdit Agricole and Caisse d’Epargne, once occasional leaders, are far away. And Crdit Mutuel is further widening its lead in the specific ranking of banks, where La Banque Postale is now lagging behind despite its public service mission.
| Banks | Points | Progress |
|---|---|---|
| 1. Credit Mutuel | 50 | +6 |
| 2. Credit Agricole | 41 | +3 |
| 2. Savings Bank | 34 | -1 |
| 4. Popular Bank | 31 | -1 |
| 5. CIC | 27 | = |
| 6. Boursorama | 19 | -3 |
| 6. BNP Paribas | 19 | +5 |
| 8. General Society | 18 | -1 |
| 9. The Postal Bank | 18 | +3 |
| 10. LCL | 14 | +3 |
Source: Posternak-Ifop Barometer, carried out from September 1 to 4, 2023 on a representative national sample of 1,004 French people aged 18 and over. The image index corresponds to the difference between the % of interviews declaring that they have a good image and the % of interviews declaring that they have a bad image of the company.
The ranking of banks is unambiguously divided into two parts: banks with mutual status ahead of Crdit Mutuel, Crdit Agricole, Caisse d’Epargne and Banque Populaire just ahead of CIC. The others behind: Boursorama, BNP Paribas, Socit Generale, LCL…
Why Crdit Mutuel remains, year after year, the French people’s favorite bank
Macif, leading insurer
On the insurer side, these are also the brands with mutualist statuses which maintain a better image among the general public. Macif takes the lead from Maif. Axa is far behind.
| Insurance companies | Points | Progress |
|---|---|---|
| 1. Macif | 49 | +5 |
| 2. Maif | 48 | +1 |
| 2. Groupama | 41 | -1 |
| 4. Maaf | 39 | +1 |
| 5. MMA | 38 | -2 |
| 6. GMF | 37 | +4 |
| 7. Ax | 29 | -2 |
Source: Posternak-Ifop Barometer, carried out from September 1 to 4, 2023 on a representative national sample of 1,004 French people aged 18 and over. The image index corresponds to the difference between the % of interviews declaring that they have a good image and the % of interviews declaring that they have a bad image of the company.
Ranking of the cheapest banks as of October 1, 2023