The influencer community likes to appear particularly politically correct and inclusive – but one of its most famous representatives, Hank Ge, is now confronted with accusations of cultural appropriation.
Colorful brunch platters with lots of fruit, hummus and other delicacies, pizzas with unusual toppings – Hang Ge not only runs several restaurants in Vienna, his online presence also suggests a lot of exotic things. According to the influencer and restaurant boss himself, he expresses his love for the Indonesian island of Bali in particular. But of course the holiday feeling in the middle of Europe doesn’t sell badly. Accusation of cultural appropriationBut that is exactly what is a thorn in the side of the Indonesian community. The “Cinta Cinta” collective accuses Hank Ge, real name Hendrick Genotte, of enriching himself from Indonesian culture “without approval, recognition or compensation.” Also, what is sold in restaurants and packaged in supermarkets under the influencer’s brand , has almost nothing in common with Indonesian cuisine: “Indonesian cuisine is as diverse as the island state.” Under Hank Ge’s brand, however, “dishes from South and West Asia and North Africa such as hummus and falafel with a feel-good message were served packaged in plastic and marketed with a Bali feel”. “Wanted to bring the spirit of the island to Vienna” Hank Ge responded to the collective’s post, justifying himself by saying that he has been traveling to Bali for 15 years and has learned to appreciate “nature, culture and local people”. The names of his brands are based “solely on an appreciation for the extraordinary atmosphere and atmosphere in Bali”; he wanted to bring the “spirit of the island” to Vienna. He doesn’t convince the Indonesians with that. They see it as just another form of colonialism. “Leave Bali and Indonesia and every other form of cultural appropriation out of your business ideas and products,” they demand. Users on social media are divided. While some can understand the criticism and even support it, others are on the influencer’s side: “In your opinion, does he have to call it ‘Hendrik’s fruity breakfast house’?” Another user, however, is on the side of the critics: “There is just that Don’t trope the concept of brunch.”
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