May 23, 2022.
The CYBERGUN Group, a global player in recreational shooting, and the EVIKE Group, the American leader in the design and distribution of compressed air (“Airsoft”) gun replicas, announce the launch of their new merchant site
www.evike-europe.com
.
After several months of work in close collaboration between the two groups and 1.6 MEUR of developments recorded by CYBERGUN in current operating expenses in 2021, Evike-europe.com will establish itself from its launch as the largest European airsoft catalog in B2C (direct sale to consumers) with nearly 10,000 references available from the CYBERGUN and EVIKE catalogs. The high availability of products will be an asset thanks to a direct connection with the stock of CYBERGUN in France and EVIKE in the United States. Evike-Europe.com will benefit from its launch from the power of the EVIKE brand, which is today the undisputed and undisputed world leader in the sale of Airsofts by the number of references and turnover. All EVIKE customers located in Europe will be automatically redirected to the Evike-europe.com site.
After an initial pre-opening phase reserved for a few customers of the two groups, the Evike-europe.com site, available in French and English, will be accessible to the public from May 30, 2022. Initially available in English and French, the site will be gradually translated into 4 new languages in order to reach as many European consumers as possible.
The CYBERGUN group, which will consolidate the results of Evike-europe.com, is aiming for a turnover for its B2C division (sales in stores and on the Internet) of 4 MEUR this year, 8 MEUR in 2 years and 15 MEUR in 5 years, compared to 2 MEUR in 2021, with a commercial margin rate of around 40%.
A NEW KEY STEP IN THE PARTNERSHIP BETWEEN TWO LEADERS
This launch is a natural extension of the agreement concluded in the summer of 2020 between CYBERGUN and EVIKE. In this context, CYBERGUN has been entrusted with the exclusive distribution of the majority of the EVIKE product range on the European B2B market (sale to professionals). The American company saw in CYBERGUN a major player capable of providing a perfect knowledge of consumer expectations and a powerful direct (B2C) distribution network in France and indirect (B2B) throughout Europe.
For the record, CYBERGUN and EVIKE announced in April 2022 a partnership for the distribution of “consumer” products in the United States which resulted in the entry of EVIKE to 49% in the capital of SAUSA and PALCO, the two American subsidiaries of CYBERGUN dedicated to the American market.
For its part, CYBERGUN confirms its ability to extend and strengthen its positions in all strategic segments of the world of shooting, whether in the civilian field (replicas for leisure shooting sold in B2C and B2B) or military (replicas for force training, simulators, handguns).
Hugo BRUGIERE, CEO of CYBERGUN, says: “
The strategic alliance between CYBERGUN and EVIKE takes on a new dimension today with the launch of Evike-europe.com. After having capitalized on the leadership of our partner in the United States and having learned to work together, we are going a step further in our approach in Europe with a website in the colors of EVIKE and piloted by the CYBERGUN group. »
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About CYBERGUN:
CYBERGUN is a world player in recreational shooting, qualified as an “Innovative Company” by Bpifrance. During its fiscal year ended December 31, 2021, the company achieved pro forma revenue of more than EUR 47 million. CYBERGUN securities (FR0013204351 – ALCYB) are eligible for FCPI, PEA and PEA-PME.
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