(Boursier.com) — DANAE Group, a player in media and communication, announces its deployment in the sector by announcing the strategic acquisition of a controlling interest in the capital of the company ENTREPRENDRE listed on the Euronext Growth Paris market ( ISIN code: FR0000045122 – Mnemo: ALENR).
This friendly merger was carried out on Monday May 6, 2024 by way of off-market acquisition by DANAE Group through its wholly-owned subsidiary called GROUPE ENTREPRENDRE, of a total number of 524,073 shares, representing a total of 85.38% of the capital and 75.68% of the theoretical voting rights of the company ENTREPRENDRE (usually called ENTREPRENDRE-LAFONT PRESSE).
These acquisitions were made from Mr. Robert Lafont:
– directly for 69,612 shares (i.e. 11.34% of the capital) representing 138,833 voting rights (i.e. 11.47% of the voting rights before transfer); And
– indirectly with the company Robert Lafont Participations, for 454,461 shares (i.e. 74.04% of the capital) representing 908,922 voting rights (i.e. 74.74% of the voting rights of the Company before sale).
These shares were acquired on the basis of a price of 6.52 euros (coupon attached) per share accompanied, where applicable, by a subsequent price supplement of a maximum amount of 1.91 euros per share depending on the operating profit which will be generated by the company ENTREPRENDRE for the financial year ending December 31, 2024.
The acquisition of the majority block, the terms of which are final, was financed by DANAE Group with its own funds and by bank financing.
“Founded by Robert Lafont in 1984, Entreprendre – Lafont Presse embodies the entrepreneurial spirit and thematic diversity par excellence. This independent group has been able to conquer the newsstands year after year and establish itself as a pillar of the French magazine press to distribute today Today more than 80 magazines (including Entreprendre, Le Sport, Journal de France, etc.) with a total of 30 million copies annually through 21,000 points of sale while attracting more than a million daily visitors to its sites ” comments the group.
By integrating DANAE Group, Entreprendre – Lafont Presse marks a decisive turning point in the history of its company by opting for a path resolutely focused on digital.
For Émeline Santerre, founder and president of DANAE Group, this acquisition represents a major asset in the group’s heritage continuity: “It is a fusion of know-how, expertise and passion for the media. I am delighted to welcome Entreprendre – Lafont Presse within the DANAE Group family Together, we are opening an exciting new chapter in the great history of French media. Our objective is clear: to become a major player in media and communication by offering a global and comprehensive offering. diversified, at the crossroads of singular excellence and collective intelligence”.
This strategic union is in line with DANAE Group’s recent acquisitions, such as CAYOLA MEDIAS (including BTP magazine) and demonstrates the group’s ambition to consolidate its international ambitions in media and communication.