It was on its official Instagram account that Off-White, the luxury streetwear brand created by Virgil Abloh in 2013, shared the news. Five months after the creator’s sudden death, swept away by a rare and aggressive form of cancer at only 41 years old, the house has found a replacement for him: “The editor of the British fashion magazine Dazeddesigner Ibrahim Kamara, has been appointed artistic and image director of Off-White, five months after the death of its iconic designer Virgil Abloh“we read in the caption of a snapshot of the new name. [Il] will join a collective of creatives and lead the artistic direction of the brand.”
The choice of Ibrahim Kamara was not taken lightly. On the contrary, it is carefully thought out and based on the relationship that the two men had before the disappearance of Virgil Abloh: “Ibrahim’s relationship with Virgil and Off-White, born and nurtured through private messages on Instagram, has blossomed both personally and professionally over the past three years. In this new role, he will further develop his influence and vision of the brand’s collections, image and content.“it is specified.