© Reuters.
Investing.com – As most cryptocurrencies continue their fall this Friday, soar over 12% since yesterday, and is one of only 2 Top 100 cryptos in the green at the time of writing .
Remember that the MANA is the cryptocurrency of the Decentraland metaverse, which exploded upwards after Facebook (NASDAQ 🙂 renamed itself to “Meta” and on this occasion initiated a worldwide craze for all investments linked directly or indirectly to the metaverse concept.
However, the sharp increase posted by Decentraland since yesterday is more directly linked to the announcement of a collaboration with the electronics giant Samsung (KS :).
Samsung announced yesterday the opening of a virtual version of its physical flagship store 837 on Decentraland. The physical store is located at 837 Washington Street in New York’s Meatpacking District, Manhattan. The virtual store, dubbed Samsung 837X, will be open in Decentraland for a limited time.
“This is one of the biggest branded field takes in Decentraland’s history,” Samsung said in a statement.
The Samsung 837X store will deliver virtual experiences through “the theater of connectivity and the forest of sustainability” and musical celebration at the “stage of personalization,” Samsung said.
“The metaverse allows us to transcend physical and spatial boundaries to create unique virtual experiences that could not otherwise occur,” the company also said.
This partnership therefore reinforces the credibility of Decentraland (MANA), and its relevance for those who wish to invest in the metaverse, alongside other cryptocurrencies also closely linked to the concept such as or and.
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