(Boursier.com) — Paris La Défense Arena and Deezer distinguished themselves at The Stadium Business Design & Development Awards 2023 by winning the prestigious Fan Experience Award on December 6 in Manchester. Around a jury composed of 15 industry experts, the ceremony honored those who have left their mark on the sector through their leadership, innovation and exceptional achievements in the field of design and development of entertainment facilities.
This distinction demonstrates the ambitions of Paris La Défense Arena and Deezer to create unforgettable moments and redefine the standards of interaction with the public during events scheduled within the largest venue in Europe (43,000 seats).
Through their partnership launched last June, Paris La Défense Arena and Deezer combine their passion for music and offer before each concert or during a rugby match, a giant karaoke, allowing the public to sing together and in unison to their favorite songs.
Inaugurated on June 20 during the P!nk concerts, this activation aroused enormous enthusiasm, becoming a highlight of each event at Paris La Défense Arena.
“We are extremely happy to receive this award alongside our partner. Our ambition is to increase the emotions experienced by our spectators at Paris La Défense Arena and offer them memorable moments of sharing. The experience we offer with Deezer, in particular this giant karaoke, is one of the proofs of this ambition, which has become an awaited moment for all the spectators who come to our room”, declared Frédéric Longuépine, President of Paris La Défense Arena. “Our goal is to provide an exceptional and unrivaled entertainment experience with every visit, from the moment fans arrive until they leave. We are delighted to develop powerful moments of interaction with Deezer for everyone who visits Paris La Défense Arena, promising an incredible and unique experience at each event.”
“We know how music has this unique power to bring people together. At Deezer our goal is to give our fans even more opportunities to experience music around experiences, whether with our product, in real life, or interactively. Being rewarded alongside Paris La Défense Arena by this international jury, is proof of the importance of this approach for the industry and for the public. As we have relaunched our brand identity to become a platform even more focused on musical experiences where users can experience music in a unique and immersive way, our giant karaoke, which can also be found on Deezer, has become an essential feature, as can Flow or Shaker. said Maria Garrido, Marketing Director of Deezer.
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