Deezer relies on partnerships to differentiate itself and grow


The French music streaming platform merging with Spac I2PO will be listed next summer.

Two French musical unicorns should coexist on the Euronext Paris stock market from next summer. After Believe, the music streaming platform Deezer will try the adventure. At the end of a merger agreement concluded with Spac I2PO – created last summer by the Pinault family (Artémis), Matthieu Pigasse and the former director of Warner Media, Iris Knobloch – the French company will be listed on Euronext for accelerate its international growth.

Valuing Deezer at 1.05 billion euros, I2PO has secured an amount of funds of 135 million euros to date, sum “which will be entirely intended to fuel Deezer’s growth strategy“, specified Iris Knobloch. The latter will head the board of directors of the new Deezer company by the end of the year, following Guillaume d’Hauteville, vice-president of the Access Industries fund, until then the main shareholder of Deezer with 43%. With this merger, its stake in…

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